How important is the spam complaint rate and how can it be reduced? Recently, we have noticed an increase in spam complaints. How can we properly monitor this metric and what steps can we take to reduce it?
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Spam complaints can seriously affect your domain reputation and email deliverability, so this KPI is very important. From my experience, I would recommend that you keep a close eye on how often people complain about emails and adapt content and audience segmentation where necessary. You should be careful with your content and segmentation, and then the number of spam complaints will decrease. Be sure to check out the piece on kpi metrics for email marketing, there are some useful tips on how to reduce spam complaints. Good luck!